Specialist in charge
Ángel Moncada
I personally analyze each account to detect budget leaks and measurement errors that algorithms don't tell you about.
I identify what is limiting your campaign performance and what needs to be corrected before you continue optimizing blindly.
Receive a findings document, investment priorities, and a clear roadmap to regain control of your data.
Ideal for accounts with active investment (>=€1,000/mo) who feel "the numbers don't add up."
I personally analyze each account to detect budget leaks and measurement errors that algorithms don't tell you about.
When performance drops, most agencies only touch the bids. But the real failure is usually invisible:
"Before optimizing campaigns, you must know which part of the system is distorting the results."
My work isn't about entering the account and pushing buttons at random. I work on a system where campaigns, technical measurement, the website, and your sales process interact.
The starting point isn't touching campaigns at random. It's understanding what's truly happening and deciding with criteria.
We clarify what's limiting performance, which data is reliable, and what should be fixed first.
We fix the critical issues: measurement, conversions, structure, control points, alerts, and coordination with web/dev.
We maintain a control routine, review evolution, and avoid going back to deciding blindly.
Before optimizing further, we must clarify what's truly failing and with what data decisions can be made.
You receive a structured document with real screenshots from your account, highlighting errors and the exact technical solution.
If it fits, the next step could be a Correction Sprint. If not, you keep the map and the priorities.
SYMPTOM: 40% drop in conversions after redesign.
REAL CAUSE: The new checkout wasn't firing the GTM event.
ACTION: DataLayer reconfiguration and crash alerts.
RESULT: Total recovery of attribution and real ROI.
SYMPTOM: CPL (Cost per lead) spiked from €20 to €85.
REAL CAUSE: Bot clicks and irrelevant traffic not filtered.
ACTION: Technical cleanup of signals, search patterns, and exclusion lists.
RESULT: CPL stabilized at €22 within 15 days.
SYMPTOM: Google Ads reported 100 leads, the CRM only 20.
REAL CAUSE: Double pixel counting due to poor implementation.
ACTION: Conversion audit and tracking reinforcement.
RESULT: 100% matched data for budget decision-making.
I've worked with internal teams and agencies when it wasn't clear what was happening in Google Ads or what to fix first.
Not necessarily. The diagnosis also serves to organize decisions if you already have an agency, internal team, or technical support. It helps ensure that subsequent work is done with more criteria and less noise.
No. The diagnosis is a fixed-scope consultancy deliverable. However, if we detect critical technical errors (broken measurement, double counting, 404 errors), I will send a Correction Sprint proposal with the report, including fixed scope and cost to solve it immediately.
Precisely part of the diagnosis consists of detecting which data is reliable and which is not. If measurement needs to be corrected, it is prioritized in the roadmap for the next step.
No. In fact, many times that's exactly the problem. The work consists of understanding which part of the system is clear enough and which isn't to make decisions with confidence.
Very little: a brief context call, providing read-only access, and attending the results delivery session.
No. I work with both e-commerce and lead generation (B2B/Services), provided there is already investment in Google Ads and it makes sense to diagnose with criteria.
It's not always about optimizing more. Many times it's about better understanding what's truly happening, what data can be used for decisions, and what should be corrected before continuing to move campaigns.
Tell me your case and I'll tell you if the diagnosis fits. If it's not the correct next step, I'll tell you that too.